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- Bryan Aldaz
- 17 oct 2022
- 1 Min. de lectura
Actualizado: 24 oct 2022
Reliv: finding its differentiation factor
by Bryan Aldaz
Introduction
“Let’s start a business with this product”
How many times have you said that phrase?
I know, you have a ton of good ideas, but at the end of the day, you don’t know how to take your ideas out of your mind and make them true. You need to understand how the startup real world works, learn all about it, and then, start your own business. Fortunately for us, Future Founder is in charge of teaching you everything you need through its startup readiness simulation program. In fact, we do our activities based on a real startup, so we can acquire real experience and improve our skills via learning by doing.
In order to put an example, let’s study the case of Reliv: An Ecuadorian startup for online digital med consultations just a click away.
The first step was to get familiarized with Reliv. What are its opportunities? What could be improved? How does Reliv manage its threats? These questions were answered using the STEEPLE and SWOT analyses. In other words, by knowing the external and internal factors of the startup. At the same time, a strategic analysis helped to define the road such as objectives, key results, activities, and resources. Let’s walk through this journey.
Reliv
The road to follow
How can Reliv achieve its goal?
If you care about the process the result is guaranteed
Template
Remember: you need 3 key results | Metrics (how do you measure your activities?) | Resources (what do you need?) |
Implement 3 workshops per month. (Forget about quality, here we need quantity) | Number of workshops performed successfully in the month. |
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1. Contact the chosen community's legal representative to know its needs (what they want to learn about). (This space is for the activities, you need 3) | 1/1 community’s legal representative sent the results of the survey ‘What do I want to learn?’ (Make sure that every metric must be linked with one activity) |
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2. Plan the content of the workshop. | 3 medical trending topics are sent to the community. |
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3. List everything needed for the workshop. | 50 chairs, one TV with HDMI, three tables, and one physical space confirmed. |
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| Metrics | Resources |
100+ new medical volunteers around the country. | Contact information of the volunteers in the database. |
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1. Use Google forms to know how many volunteers we have in the chosen community. | 15 doctors near the community confirmed their attendance. |
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2. Prepare some visual information (videos and images) to diffusion about the volunteer program. | 3 videos and 4 announcements posted on social media. |
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3. Explore the chosen community to evaluate if it fulfills some requirements such as hosting and lunch services. | 1/1 community accepts the conditions of hosting, lunch, etc. |
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| Metrics | Resources |
At least 50% of the chosen community attended the workshops. | 90% of the community signed the attendance. |
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1. Send a formal invitation to the community's legal representative. | Confirmation letter from the community’s legal representative. |
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2. Spread the voice via digital media. | Number of likes, shares, and comments on social media. |
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3. Have a registration station in each workshop. | 90% of the community attended the workshops. |
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What is the next step?
The next step is to spread the news: Reliv is taking care of its patients and society. Now, its founders, stakeholders, partners, doctors, and clients are working together to help the most needy communities in Ecuador by implementing the volunteer program and by using Reliv, respectively.
As a personal recommendation, Reliv needs to position what it does in such a way that even if one competitor was operating directly opposite it, customers would cross the road to do business with Reliv instead of its competitor.
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